MissionFit, a local non-profit organization near and dear to our hearts, helps young people in Baltimore’s underserved neighborhoods build strength and community through fitness. Founded in 2014, MissionFit is made up of coaches, youth, volunteers, and neighbors committed to empowering Baltimore’s youth and helping them building the life skills they’ll need throughout their lives.

We created the flying M symbol to represent MissionFit’s fundamental belief—that community and exercise have the power to transform lives. The logo is used in conjunction with the bold typographic slogan “Uplifting Baltimore’s Youth” in the materials we designed for this client—publicity materials, t-shirts and other accessories, and banners and signage used at community events.